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Allu Arjun receiving this award is a big deal for South Industry. In fact, this is the first time in its 68-year history that a Telugu star has received this honour. That is, Allu is the first star from South, who has achieved this feat. This is the reason why the entire south is celebrating their victory. From co-star Rashmika Mandanna to SS Rajamouli, they have congratulated him for this win.